1.  The US Market Opportunity

The US electrical utility sector is undergoing a generational infrastructure upgrade. The Infrastructure Investment and Jobs Act (IIJA) and Inflation Reduction Act (IRA) together direct hundreds of billions of dollars toward grid hardening, renewable integration, and high-voltage maintenance — creating sustained, funded demand for exactly the kind of safety-critical tooling SPI manufactures.

There are approximately 1,600 electric utilities operating in the United States, from investor-owned utilities to rural cooperatives and municipal operators. Every one of them maintains energized high-voltage infrastructure. The Fire & Ice system — covering the full voltage spectrum with purpose-built proof testing and live-line conditioning tools — addresses a maintenance requirement that does not go away between budget cycles. It is a compliance and safety purchase, not a discretionary one.

SPI has a sole-supplier advantage in this product category. Prospect Media's role is to make sure the right decision-makers know it exists, understand what it does, and have a clear path to acquire it. Kuehl Industrial Services, as SPI's exclusive US distributor, handles fulfillment, deployment, and managed service — the commercial infrastructure is already in place. What the US market needs now is a demand engine.

2.  How Prospect Media Works

Prospect Media builds and operates the full US demand generation infrastructure for SPI's product line. This is not a consulting engagement or a media buy — it is an embedded commercial function. Prospect Media owns the content strategy, manages the advertising spend, builds the audience, and routes qualified buyers to KIS for conversion.

What We Build

The activation begins with a complete digital foundation: a purpose-built SPI website for the US market, content assets covering product education and use-case documentation, and a digital advertising program targeting utility operators, safety managers, and high-voltage maintenance contractors across the key regions and role profiles most likely to purchase.

Every content asset is built to educate a buyer who has never heard of SPI and move them toward a conversion event — a quote request, a rental inquiry, or a direct conversation with KIS. The advertising program keeps SPI in front of that audience continuously, with spend optimized based on real engagement data.

The Web Academy Option

For an additional investment at activation, Prospect Media builds a Web Academy — a structured self-education environment where prospects can explore the Fire & Ice system, understand the methodology, and get their most common questions answered on their own time. Think of it as a supercharged FAQ: organized by buyer concern, built to reduce friction, and designed to move a skeptical prospect to a confident one before they ever speak to KIS. A buyer who arrives at a sales conversation already educated on voltage ratings, dry ice sublimation, and the proof testing process is a fundamentally shorter sales cycle. The Web Academy doesn't replace SPI's certification — it prepares buyers to want it.

How We're Compensated

Prospect Media earns a 13% Demand Allocation on all US revenue — kit purchases and managed rental deployments. This is not a retainer. It is structured as a cost of goods: a fixed percentage embedded in the economics of every transaction. Prospect Media only earns when KIS closes revenue. The model is entirely self-funding — demand generation costs scale proportionally with the revenue they generate, and there are no discretionary spend decisions to make once the program is running.

3.  Deal Structure

Activation Options

Prospect Media offers two activation tiers. Both include the complete demand generation infrastructure. The distinction is whether the Web Academy is included at launch.

Component	Option A ($30K)  |  Option B ($40K)
Website Buildout	Included in both
Platform & Hosting Infrastructure	Included in both
Content Development & Brand Assets	Included in both
Digital Advertising Setup & Distribution	Included in both
First-Party Audience Infrastructure	Included in both
Web Academy (Training & Education Modules)	Option B only — or $15K standalone add-on

Demand Allocation Structure

The 13% Demand Allocation is Prospect Media's ongoing compensation, applied to all US revenue generated across the full product and service ecosystem. It is structured as a cost of goods — not a marketing budget, not a retainer.

Term	Detail
Rate	13% of gross revenue per transaction
Applies To	Kit purchases and managed rental deployments
Minimum Floor (Kits)	$3,500 per unit — protects against discounting or bundling
Applicable Sales	All US transactions regardless of channel or origin
Contracting Party	This agreement is between Prospect Media and SPI Utilities Solutions. Kuehl Industrial Services participates as SPI's current exclusive US distributor and is bound by the Demand Allocation obligations in that capacity
Distributor Continuity	Prospect Media's agreement and revenue entitlement persist with SPI regardless of any future change to the US distribution arrangement

Why This Structure Works

• For SPI: Every transaction funds the infrastructure driving the next one. Demand generation cost is proportional, predictable, and entirely tied to revenue generated — never a sunk cost.
• For Prospect Media: Revenue is earned on results. Full alignment between marketing effort and commercial outcome, with a direct contractual relationship with SPI that persists independently of downstream distribution changes.
• For KIS: No discretionary marketing budget post-activation. A fixed, known percentage of every transaction — whether a kit sale or a managed rental deployment.

4.  Next Steps

• Review & alignment: Confirm activation option (A or B) and any adjustments to the Demand Allocation terms.
• Agreement execution: Legal review and execution of the agreement between Prospect Media and SPI Utilities Solutions.
• Launch: Website buildout, content development, and first paid campaigns in market within 30 days of execution. First monthly performance report delivered 30 days after launch.